How to make the most of your candle range
As seasonal festivities draw near, candle makers must balance creativity with budgetary concerns. To navigate this busy time effectively, focus on maintaining your brand identity through consistent choices in glassware, fragrances, and packaging. Consider occasional themed labels for your regular jars or introduce a limited edition range of seasonal-themed products. Streamline your fragrance selection to resonate with your brand and customer preferences. Enhance your brand's visibility with standout packaging, and offer curated selections of signature scents in unique packaging for the gift-giving season.